Winning business is about communicating your story well. It is becoming more and more difficult for companies to win business, with fewer opportunities and more competition making it incredibly difficult to make your company heard and to get your message across.
Most companies inevitably use PowerPoint presentations to make their sales pitch, so do you probably. Do you have a big presentation to make, and are you planning on doing it yourself?
Let me outline the benefits of outsourcing your presentation designs to a professional, so you can focus on what you’re a professional at!
1. Time and Cost
We’ve all burnt the midnight oil at office, just to ensure the fonts in the presentation matches, the alignment is set and the color scheme is maintained, when we’d rather get a good night’s sleep to be fresh for the sales pitch the next day. Professional presentation designers will ensure all this and much more is in place, and will do it in the fraction of the time it takes for you. Technology and design trends change all the time, and specialist presentation designers will have their finger on the pulse, and will be able to give your presentation a fresh modern look. Freeing up your time to concentrate on your core business also means maximizing your profits, because, well, time is money after all.
Let’s be honest, designing is not everyone’s forte. You can probably rummage through the nooks and corners of your creative right brain to come up with designs for ONE presentation. Alright, maybe TWO. But after that? You are in a creative block, with no real idea on how to proceed. Rehashing your existing work will only get you so far, as the demands of every presentation is different. This is where a professional design company with several designers on rolls will help you. Just as you have a core skill, that brings in your bread and butter, so too do these guys, with presentation designs as their expertise.
3. Content density
We’ve all made the mistake of putting too much information on the slides, that the presenter just ends up reading the slide, rather than “presenting” it. A professional presentation designer is well aware of these pitfalls by amateurs and ensures there is just enough text to introduce the concept. This way, the presenter gets to give real life examples which cannot really go into the presentation, use gestures to magnify the emotion and generally involve the audience more in the whole presentation.
4. Lasting impression
Your presentation is a representation of your brand. Giving your potential customers a wow experience through a professionally designed presentation will take their impression of your company’s professionality several notches higher. A professional designer takes into account various things like color palettes and fonts based on the information that is being conveyed, incorporating it to align with your company’s standard color scheme. Like controlling the amount of text and inserting more icons, images and infographics to prevent the presentation from being “boring”, so your customers actually retain the information you provide to them through the presentation.
Professional designers create presentations on a daily basis for a whole gamut of industries. They are well aware of the look and feel that needs to go into the presentations for, say, a healthcare customer will be vastly different to one that needs to go into a startup. They understand your audience and prepare material accordingly. And this will leave your potential customers feel the presentation is not a run-of-the-mill template, but one created especially for them. Look at it as exquisite tailor made outfits.
Wrapping It Up
Looking at the bigger picture, landing more customers is what every business is about. Just as a doctor is better for treating ailments, rather than self medications, go with the professionals to help your business take off.