Top 10 Rules To Create Visually Compelling Presentations

10 Rules To Create Presentations

Have you ever sat through a boring and dull powerpoint presentation? The answer will be affirmative. Ironically, a powerpoint presentation is made to make your point- powerfully but many a time it happens just the opposite where the audience loses interest and attention in your POWER-POINT presentation.

PowerPoint presentations should be a powerful and visual business tool. A simple yet effective PowerPoint presentation can boost your sales and create traffic. A well-designed presentation with visuals – images, illustrations, graphs or diagrams can change an average presentation into an engaging mode of communication and promotion.

You don’t need to be a professional in making a PowerPoint presentation and the following tips will help you create compelling and intriguing presentations that will convey your key message.

1. Pictures speak a thousand words

Words are great for writing blogs but Powerpoint presentations are for presenting ideas – ideas are presented with visuals. It is a stated fact that our brain processes visuals 60,000x faster than text. So, your presentations with images equal a thousand words and communicate faster with longer message retention.

2. Less Is More

Do business with brevity as your audience attention power is restricted to 140 character limit. Leave the whitespace on the slide, for the audience to focus on the key points. One main idea per slide by following 6 x 6 guideline – 6 key points with 6 words per point helps to keep the content crisp and concise. Don’t let the slide do the talking instead of you.

3. Easy and Readable Fonts

Do not use any fancy fonts but keep it standard by using sans serif fonts. Serif Fonts (Times New Roman, Garamond) are for printed pages and sans serif fonts (Verdana, Tahoma, Open Sans) are easy to read and appealing on screen. Fonts are an important part of presentations and have an emotional impact, so make sure that they are big and match the tone & content of your presentation.

4. Strong and Original Content

Before designing the presentation, understand the purpose in order to create a strong and suitable content worth sharing. Slides are visual notecards that capture main ideas explicitly for the audience. You will need to put efforts for the notecards to be engaging in order to refrain them from looking into their smartphones. Captivate their attention with big and bold text, pauses at key moments. Create original visual content every time which can be reused on any other platform – Blog or Slideshare.

5. Use High Quality Images

High-quality images gives a professional look to your presentations. Use high-resolution pictures that are relevant and are coordinated with the color scheme of the slide. Make sure the images don’t overshadow the key points but enhance the overall appeal of the slide.

6. Use Simple Colors

Stick to the basics and do not use multiple colors that can cause distraction and eye fatigue. Use the contrast colors or light-dark color combination and avoid intense gradients for the texts, making it hard to read. Use the brand colors and synchronize it into the presentation depicting your brand style and identity. Use images that blend with the color palette and add filters to the image that is suitable. Whenever there is a text laid over images, use a contrast color for the text to be readable.

7. Captivating Cover Style

The title slide is the introduction slide which gives the first impression of the presentation and can be the last impression as well. Therefore, the title slide should be captivating and convey the feel and topic of the presentation. No over-styling and use either of it – Bold, Italic or subtle colors sparingly. Over-styling can make the slide look crowded and unattractive.

Cover Style

Choose soothing colors like blue or beige which can encourage the audience to have a ‘look-and-read’ feel and ease as you navigate through slides.

8. Keep It Uniform

Consistency is the key to give your presentation a professional look. The color scheme, fonts, background image, layout, logo placement, image placement should be uniform on each slide. The basics shouldn’t change and should follow the same style throughout the presentation.


  • Use the same layout and grid throughout your design.
  • Use the same title font and color throughout your design.
  • Use the same background design.
  • Use the same font and size.

9. Use Maps To Show Locations

It is common for companies to share information about their growth nationally or internationally. They present the facts and figures of growth at different locations. The data presented can be shown in an intriguing way with locations on the map.

Example: If a company has expanded its reach and opened new stores nationally at different locations, they can show it on maps with icons and have information in a box next to the icon like the year, location, size of the store.

This a good visual representation of your company’s growth story and easy for the audience to process the information.

10. Finish It Powerfully

The closing slide should be equally impressive as the first one. Structure the last slide of the presentation in a way that answers the question ‘What do you want the audience to remember?’ Tell them what is next in three points and include the link to your blog, website, social media handles or place to find the presentation.

You can have a powerful ending and also share your future point of contact and reference for the audience.

Wrapping It Up

The next time when you create a PowerPoint Presentation, implement the above tips to deliver a clear, powerful visual message to your audience.

Also, share your work – blog or presentation or tutorial online on Slideshare to increase visibility and traffic. Share it on various other social media platforms like Facebook, Twitter, Instagram, and LinkedIn to widen the reach.

Basic points to share on Slideshare:

  • Create, save and upload the content in .pdf
  • Add title and description of the content
  • Categorize the tool used for the content (tutorial, blog, presentation)
  • Use relevant tags           

A thoughtful and well-designed visual presentation executed can enthrall the audience and help you achieve the end result.

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About The Author 

Neha Mehta

Neha is a content writer at Visual Deck who writes on the topics related to Content Creation and Marketing. Her journey started as a financial professional but she soon realized her passion for writing and is now living her dream as a content writer. She is geeky and friendly. Her goal is to enlighten the audience on various topics through her writing style.

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