Visual content is the latest buzzword in the content marketing field. If you are about to start a new content marketing campaign, or want to up your social media and web presence, you need to know what exactly will benefit your growth and engagement. In this fast-paced world, if you do not capture the attention of your clients within the first few seconds, you lose them! So how do you grab your audience’s attention? By using Visual Content!
Visuals are much more easy for the brain to process, as opposed to text. To understand a text, we have to first read individual letters, form it into words, put the words into a sentence, and then read the text together to make sense of it. Whereas, say an image, it’s all just there! No explanation needed.
How Useful Is Visual Content
Here are 4 key reasons to use visual content for your business to help you up your game in the digital world!
1. Grab your audience’s attention
A picture is worth a thousand words, more so in this era of SHOW, not TELL.
2. Go viral
It’s easier for visual content to go viral. Recently the image of a brown EGG was liked by over 18 million users on Instagram to make it the most liked post ever. How did a brown EGG beat Kylie Jenner to this coveted record? The power of viral marketing! Adding a link in your posts back to your website, is a surefire way of getting more inbound traffic.
3. Connect with the audience’s emotions
A well made video of a family vacation by a white sand beach or a picture of cute little dog will tug at the heart strings of the people way more than any amount of words will do. Bring in emotions with your brand, and people will associate more with it.
4. Boost your SEO
SEO is the holy grail of online presence. Visual content in your website and blogs give you that extra fillip needed to rank higher in searches. Optimize your images by using keywords in the file name for SEO algorithms to read your images better and rank higher.
Wrapping It Up
Visual Content breaks through the monotony of text and helps you stand out from all the background noise. It makes it that much easier for your customers to find you in this myriad world of web!
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About The Author
Khaleel is the Founder of Visual Deck. He loves good food, music, cricket, and of course remote work (as he gets to spend more time with his little one)! When he isn't busy handling business operations at Visual Deck, you can find him playing music on his harmonium/guitar. You can connect with him on Linkedin here.