Visual content is the latest buzzword in the content marketing field. If you are about to start a new content marketing campaign, or want to up your social media and web presence, you need to know what exactly will benefit your growth and engagement. In this fast-paced world, if you do not capture the attention of your clients within the first few seconds, you lose them! So how do you grab your audience’s attention? By using Visual Content!
Visuals are much easier for the brain to process, as opposed to text. To understand a text, we have to first read individual letters, form it into words, put the words into a sentence, and then read the text together to make sense of it. Whereas, with an image, it’s all just there! No explanation needed.
Any content marketing strategy is aimed at delivering the message in the best possible way to the potential customers. Blogs, videos, ads are all aimed at this. Having the right visual like images, memes, infographics in your blogs or ads will enhance customer engagement and is more likely to get better results.
Some Stats...
Here’s an infographic on why your business needs visual content:
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With such heavily laden statistics in favor of visual content, it’s a no-brainer to use it extensively in your business.
How Useful Is Visual Content
Here are 4 key reasons to use visual content for your business to help you up your game in the digital world!
1. Grab your audience’s attention
A picture is worth a thousand words, more so in this era of SHOW, not TELL. Visuals have the power to captivate, attract and retain your audience’s attention. 55% of website visitors spend less than 15 seconds reading content on a webpage. This makes it imperative to catch their attention in the quickest and best possible way.
Research shows that content with visuals get 94% more views than text only content. People are more likely to remember 65% of information that is paired with visuals even after three days. A survey by Hubspot found that people are 30 times more likely to read an infographic than text.
2. Go viral
Going viral on social media means having your content shared by millions of users in a very short span of time. A viral post or ad is the best marketing strategy as it reaches wide audiences at relatively no further cost than spreading it to a few hundred. It’s easier for visual content to go viral. Recently the image of a brown EGG was liked by over 18 million users on Instagram to make it the most liked post ever.
How did a brown EGG beat Kylie Jenner to this coveted record? The power of viral marketing! Memes are one of the more popular types of visual content that goes viral for its sense of humor. With viral posts, adding a link back to your website, is a good way of getting more inbound traffic as well.
3. Connect with the audience’s emotions
No one buys a product uness they do not relate to it. A well made video of a family vacation by a white sand beach or a picture of cute little dog will tug at the heart strings of the people way more than any amount of words will do. Bring in emotions with your brand, and people will associate more with it.
90% of consumers say watching a product video is helpful to make a buying decision and 64% people say they are more willing to buy after watching a product video.
Engage your audience by running contests where users can submit their images using your products. This brings in a sense of pride and ownership with the brand and helps in boosting your brand.
4. Boost your SEO
SEO is the holy grail of online presence. Gone are the days when just using the right keywords could boost your SEO ratings. Today, visual content in your website and blogs give you that extra fillip needed to rank higher in searches.
Optimize your images by using keywords in the file name for SEO algorithms to read your images better and rank higher. Most successful brands use infographics for earning link-backs which in-turn boosts SEO. These brands publish the infographic and then using SEO tools find websites to publish content around the infographic topic.
But, the crucial point to note is, at the end of the day, do not publish content for the sake of SEO, but rather have quality content which will give users the information they are looking for. SEO will then be automatically taken care of.
Wrapping It Up
Visual Content breaks through the monotony of text and helps you stand out from all the background noise. It makes it that much easier for your customers to find you in this myriad world of web!
Need help in creating visual content? Visual Deck offers unlimited visual content at a flat monthly rate. Try us out with a 14-day risk-free trial!
About The Author
Khaleel Khan
Khaleel is the Founder of Visual Deck. He loves good food, music, cricket, and of course remote work (as he gets to spend more time with his little one)! When he isn't busy handling business operations at Visual Deck, you can find him playing music on his harmonium/guitar. You can connect with him on Linkedin here.